Make My Cap hits 20,000 orders after 2024 launch

Cape Girardeau custom headwear business Make My Cap has topped 20,000 orders since launching in April 2024, with customers in all 50 states and more than 2,800 repeat buyers. The milestone underscores demand for personalized hats used by businesses, schools, teams and causes, as the company marks the occasion with limited-time discounts.

Why it matters: - Make My Cap’s growth shows a fast build in a niche consumer category: custom headwear for branding, events and fundraisers. - The milestone also signals repeat demand, with more than 2,800 customers returning for another order. - The business now reaches customers nationwide while keeping a physical retail presence in Cape Girardeau.

What happened: - Make My Cap reached its 20,000th order since launching in April 2024. - The Cape Girardeau, Missouri, company said the total includes both online and in-store orders. - The milestone covers customers using custom hats to promote businesses, support causes, outfit teams and mark occasions. - In 2.5 years, Make My Cap served 14,000 customers across all 50 states.

The details: - Make My Cap operates through its website and a store at 440 S. Mt. Auburn Road in Cape Girardeau. - Customers include small business owners ordering hats for crews, along with schools, teams and organizations creating headwear for events and fundraisers. - Glenn Campbell, founder of Make My Cap, said the company values the role its products play in helping customers build brands, support causes and create wearable items they enjoy. - The company credits returning customers and its Cape Girardeau team for helping reach the milestone. - Campbell said repeat orders reflect trust in the company for business, team and creative projects.

Between the lines: - The 20,000-order mark suggests Make My Cap has found a broad audience beyond local shoppers. - Repeat customers account for a meaningful share of the company’s growth, which points to retention as well as acquisition. - The company’s mix of online ordering and storefront access gives it two ways to serve the same customer base.

What's next: - Make My Cap is offering 30% off all orders from October 19-21 with code CELEBRATE20K. - New customers can get 25% off their first order all month by signing up for email or SMS messages. - Customers can explore hat styles, upload a design or start an order at the company’s website.

The bottom line: - Make My Cap’s early growth and repeat business suggest strong demand for customizable headwear with local roots and national reach.